Archive for the ‘advertising’ Category
Turn Page Turners Into Buyers With Great Page Layouts
It’s more than a collection of words on pages. It’s your book. Your baby. But will other people find out about its greatness? Well, that depends. What do your pages look like?
This is where page layout comes in to play. You can have the most riveting, meaningful, Nobel prize-worthy masterpiece on the block, but it will be very lonely on those bookshelves if no one wants to buy it.
Here’s how John Q. Citizen shops for a book. He saunters in to his favorite bookshop, with nothing in particular that he’s looking for. He picks up a book because of its great cover (more on that next Read the rest of this entry »
No CommentsThe 10 Laws for Writing Letters that Get Results
The following is a letter in response to a question about how to
write sales letters. This is something you could model in
layout, tone, and ideas, to write your own letters. By the way,
this is where your letterhead should go.
Dear Fellow Chicago Seminar Attendees,
Jerry Jenkins asked me to tell you how to write letters that get
read and get results. That’s a tall order! Well, here’s what I
think the “laws” are:
1. Know what’s in it for your reader.
Get out of your ego and into your reader’s ego. Complete this
sentence: “Get my book so that you can…(fill in the blank).”
Your book (or whatever you are selling) is the feature. What
people get as a result of having your book is the benefit. Focus
on benefits. Read the rest of this entry »
Black, White, and Spot Color
Amidst the little brouhaha of last month, I received an email from a Cheap Seats reader that I couldn’t get out of my head:
I’m an African-American with a Masters in Marketing. I have been in the advertising industry now for about 6 years. I’ve been interviewing at many of the larger agencies in New York City for an Account Services position for sometime now with no success.
At every interview Human Resource personnel and Account Service people constantly tell me of their commitment to diversity in the industry and within their own agencies. But when I look around these agencies everyone, aside from the janitors, is white.
My question is why is it so difficult Read the rest of this entry »
No CommentsViral Marketing Tools: Opening The Doors To Your Online Business
Creativity and Marketing Prowess. These are two virtues a site must possess to lead the race in the ruthless competition in the Internet based business. With so many competition and rivalry going on, every method of marketing must be employed and utilized.
It doesn’t matter if you have a killer product or a fantastically designed website, if people don’t know that you exist, it doesn’t matter, and you are not going to make it big. Worse of all, you business could just get killed.
While there are so many methods and schemes used by so many e-commerce sites today, there are still some of those that can help you with an extra boost in the popularity ratings. One Read the rest of this entry »
No CommentsWindow Cleaning
There was a time when window cleaning tools were limited to soap, water, and a clean rag. It wasn’t the most efficient way of window cleaning: the rags left streaks on the windows, soap scum accumulated in the cracks, and water stains left the panes looking dirty despite (or even because of) all the window cleaning.
Plus, the tedious scrubbing and wiping left arm muscles sore. Clearly, window cleaning wasn’t the most popular chore. 4
Then sometime in the 5th century, the Greeks figured out how to make window cleaning a little easier—by using a tools that, strangely enough, was typically lept to the stables. The horse-sweat squeegee had a long handle perfect for rubbing down animals and Read the rest of this entry »
No CommentsTroubleshooting Boot Failures In Windows Server 2003
Most of us have had the problem before. You start up your Windows machine and are greeted with a cryptic error message or “blue screen of death” before your system boots. It’s a sinking feeling. You cannot access the operating system and troubleshooting the problem can be difficult. In most cases, people end up resorting to drastic measures, such as reformatting the hard drive and reinstalling the operating system. It’s not always a lost cause. Windows Server 2003 includes a number of alternative boot options to help you troubleshoot and resolve these issues.
When attempting to recover from a Windows boot failure, the first step is to get to the boot options menu. You can do this by hitting Read the rest of this entry »
No CommentsHow Retailers are Using the Marketing Power of Text Message Advertising
Retailers are “capturing” their elusive, on-the-go customers with Mobile Marketing programs designed to deliver real-time advertising in consumers’ pockets
Today, the marketing budget of retailers has to be much more diversified than it was a decade ago. Traditional media has fallen fast in its position of effectiveness and this has forced retailers to accept that the consumer is in greater control than ever before.
Consumers today are on the move. And they rely on their cell phones to keep them informed and organized. Presently in the United States, 76% of the population uses a mobile phone, and over one half of those mobile subscribers regularly use text messaging. In fact, text messaging is the number Read the rest of this entry »
No Commentsfree traffic, free website, free business, but can i make money with low investment
About 6 months ago, I stumbled upon The Surf Craze (Auto Surf and Manual Surf) and I was surprised to see this kind of advertising, So I picked my self a small website or affiliate site and added it to as many surf sites as possible and I would spend hours with as many windows open as possible jumping from site to site trying to surf as many as possible in return for my site to be seen and receive hits (with out much success), then I seen this other site something about these safelists, So I jumped on board the safelist craze, I luckily found some of the better safelists and signed up to about 5 and I was Read the rest of this entry »
No CommentsTwo Tips for Starting an Online Business
My business model is to sell products online through simple, home-made websites, or auctions sites like eBay. I use both Paid Search marketing on Google, Yahoo, and MSN, plus I do my own search engine optimization to promote my website to the first pages of these search engines. It’s not easy work, but the rewards are starting to present themselves. It’s taken over a year to find niche brand name products that are popular enough to sell and have good profit margins.
The reason I share my little history is that my business model is one of the most common being used to generate money online. It didn’t take a lot of thought or an original idea to Read the rest of this entry »
No CommentsHow Much Should you Spend On your Yellow Page Advertising Budget?
When it comes time set up a budget for your advertising, I have a simple rule of thumb: whatever it takes.
Okay, maybe I’m being a bit flippant, but after three decades in advertising that’s almost the best I can do. I could give you the standard answer that most marketing textbooks offer. An average business should allocate about between two to five percent of your gross revenue. A startup or new business might have to do double that the first year or two. Let me amend those figures and walk you through a few companies that don’t meet these numbers.
During the heyday of AT & T, they only spent about one percent of their income on advertising. But, in the Read the rest of this entry »
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