Archive for the ‘direct-mail’ Category
How Can You Ensure That Your Mailing Lists are Still Reaching Your Target Audience?
There are two main ways of ensuring your direct marketing is still reaching the right audience as effectively as possible.
1) List Cleansing
The need to clean your mailing list is ever present. UK consumers and businesses are in a constant state of flux, and have more and more opportunities to decline receiving direct marketing messages through various suppression files.
For example over 60% of UK households and more than 55% of businesses have registered telephone numbers with the Telephone Preference Service, in order to block unwanted sales calls. Around 3 out 5 unchecked sales or marketing phone calls to consumers or businesses will now be to a TPS or CTPS registered number.
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Getting into Mailing: What Printers Need to Know
Many printers, frustrated with minimal revenue gains, look to
mailing services to drive incremental profits. Adding mailing
services can offer synergy with existing printing services, with
minimal investment and a fast learning curve.
Are You Ready?
Recent surveys indicate 65 percent of everything printed is
eventually mailed. If your printing jobs follow this pattern,
you could be ready to incorporate mailing services into your
business.
Step one is to review your mailing-service plans with key
customers, whose buy-in is critical to your success. These
discussions will provide a better understanding of what it will
take to get the job done, which in turn can strongly influence
initial software and equipment priorities.
Likely components may include a workstation (minimally, a
powerful desktop PC equipped with USPS-approved presorting
software); an inkjet addressing machine; work tables for
staging; a strapper, Read the rest of this entry »
The Seven Vital Steps You Must Know To Ensure Direct Mail Success
1. Your Most Valuable Asset
A mailing list of valued customers is the single most important
asset you have. Loyal customers will spend an average of five
times more in your business than new customers. Plus it costs
ten times more to acquire a new customer.
When choosing a mailing list, first identify your best customer.
What is their age, income level, and geography?
Then identify your “perfect” customer. Select mailing lists
which match your perfect customer profile. If you’re selling
business to business, select the type of business, number of
employees and geography, then tailor your message to this
audience.
2. The Three Most Effective Words
Copy is the persuasive argument that sells your product or
service. Begin your copy with a strong headline that spells out
the benefit of your Read the rest of this entry »
Advertise For Less: Insert Media
bet you’ve been looking for such an opportunity, but you never
thought about it. Here it is, you can finally advertise for
LESS.”
Why Should You Consider Shared Direct Mail?
Shared Direct Mail Advertising provides the same benefits of
solo direct mail advertising for a fraction of the cost. Shared
Direct mail advertising is a proven and cost effective way to
advertise your offer to consumers and businesses. Smart
advertisers are sharing the costs of postage, mail processing,
mailing service, ad design, mailing lists and printing by
combining their ads with several other advertisers into a
combined mailing package which reaches a targeted audience. If
you are a smart advertise and want to advertise for less then
you need to consider shared direct mail advertising. Shared
Direct mail advertising successfully reaches more than Read the rest of this entry »
The Most Profitable Mail Order Business Of Them All
THE EASIEST, MOST PROFITABLE MAIL ORDER BUSINESS OF THEM ALL
To be rich – to have an endless supply of money for anything and
everything – is the goal of almost every man, woman, and child
in the world. More specifically, the people who don’t have, but
would like to have, money enough for everything they have always
wanted, are continually searching form some “secret combination”
that will open the doors to unlimited wealth for them.
Sooner or later, these people all turn to mail order selling
and, one way or another, give it a try as a pathway to the
fulfillment of all their dreams. And, why not?
They are constantly bombarded with “fabulous get rich quick”
opportunity offers in their mail boxes. In just about every
magazine they look at, Read the rest of this entry »